Boston Real Estate Blog

The End of the Beginning

Friends, Clients, Family,

This week Signal Real Estate embarked on an exciting adventure, joining Compass as the Signal Group.  It has been with very careful consideration that we have made this move and believe wholeheartedly it will not only assist us in better servicing our clients but empower us with the tools to continue to press onward as the industry and market continues to shift and evolve.  There are four main reasons why we have decided to leave the world of boutique brokerages and join a national company like Compass.

Increased Leverage

We have loved the process of owning and operating a boutique brokerage.  We have loved building the Signal Real Estate brand and the systems our agents currently enjoy.  That being said, there has been a significant and ongoing investment made in the day to day operation of the business leaving us all with less bandwidth to do what we truly enjoy, assisting our clients in buying and selling real estate.  Through the Compass platform and the incredible agent support team, we are able to reduce the noise and focus more on a singular goal, the satisfaction of our clients.

Brand Awareness

As a small boutique, we have always struggled to remain top of mind with home buyers and sellers.  This is the existential struggle for any small business, awareness.  Over the years we have been a pioneer in the space, trying and testing new ideas and being the first in the region to pilot new programs. We have operated in this way not only because we’ve always been a forward thinking company but also out of necessity.  Even with the vast changes within the advertising landscape and the opportunities to target specific niches more efficiently we have consistently had to adapt, innovate,...